THE PROPEGY BLOG
If you want to dig deeper, you’ve come to the right place.
How to write a copy brief (so you get exactly what you want)
Working with the right copywriter can sometimes feel like having a word wizard in your back pocket – but unfortunately we can’t read minds. No matter how magical your copywriter seems to be, they still need some guidance before diving into your project. The best way...
How to Create a Quiz Funnel for Lead Generation
When it comes to lead generation tactics within your business, are you having fun or feeling stuck? Coming up with new and exciting ways to reach new clients can sometimes feel like a run around, but with quizzes it doesn’t have to! Quizzes have a 96% completion rate,...
Website Copy: Mindful-Ish® Parenting
The Client: Mindful-Ish® Parenting Fran Rubio-Katz is the founder and head coach of Mindful-Ish® Parenting Coaching, a new approach to parenting that focuses on progress over perfection and emphasizes communication to develop strategies to work with challenging...
Website Copy: Bright Space Coaching
The Client: Jessica Dowches-Wheeler Jessica works with her clients to redefine what it means to live a vibrant and balanced life while still maintaining the success they've worked so hard to achieve. You can view the full website here. Through market research data...
Website Copy: Y2B Fit
The Client: Y2B Fit Husband and wife duo Crystal and Greg own Y2B Fit, a Philadelphia fitness studio offering semi private personal training, studio group fitness classes, and virtual fitness classes through their website. Propegy® helped with brand messaging and copy...
Website Copy: Brown Bird Consulting
The Client: Heather Brown, Brown Bird Consulting After spending nearly a decade running Mind the Bird Media, supporting independent authors and publishers with their publicity efforts, Heather had built up a robust network of literary contacts – and a knack for...
Website Copy: Psychotherapist Kim Ronan
The Client: Kim Ronan LCSW, MPH Kim Ronan is an LA therapist who came to us for website copy as she embarked on the journey of starting her own private practice. You can view the full website at https://kimronan.com/ Determined to eliminate the stigma or...
How Thought Leadership & Sales Psychology Relate
Thought leadership and sales psychology are two aspects of selling online that go hand in hand! Today, we are going to be talking about how thought leadership & sales psychology relate. Whether we like it or not, persuasion is everywhere in the online business...
Why You Need a Lead Gen Plan
Performing lead gen on LinkedIn seems simple, right? You search for people you think would be a good fit in your network, you message them, and you dive right into a business deal...isn’t that how it works? That couldn’t be farther from how it works! That's why you...
Propegy: Your Team of LinkedIn Experts
As a small business owner or freelancer, it’s easy to feel like the social media odds are against you. There’s constantly some new outlet popping up. This ultimately comes with all the noise telling you “you have to be HERE!,” and “you need to do THIS!” Between all...
Lead Gen: Instagram vs. LinkedIn
Let's talk about Lead Gen: Instagram vs. LinkedIn! Lead generation is the process of harnessing interest from your audience on a particular good or service with the hope of turning their interest into a sale. For our purposes, lead gen means finding potential new...
Why You Should Do Your Own Lead Gen on LinkedIn
Learning how to conquer every new form of social media, every new strategy, every algorithm can feel so defeating that most of the time we just…choose not to. If what we’ve got going seems to work, why mess with the system and add new things to our plate, right? I...