Learning how to conquer every new form of social media, every new strategy, every algorithm can feel so defeating that most of the time we just…choose not to. If what we’ve got going seems to work, why mess with the system and add new things to our plate, right?
I hate to say it, but WRONG.
We see this objection to the ‘new’ a lot when we talk about LinkedIn lead generation. Not only does the thought of LinkedIn scare people in general, but actually getting on and doing the work can be confusing and daunting if you’re not sure where to start. Having been through this process ourselves, we can assure you that there is power behind learning how to successfully do lead gen on LinkedIn yourself!
We’re here to be your hype women! Here are a few reasons why you can and should learn how to do your own LinkedIn Lead Gen!
There’s Power in Knowing How Lead Gen Works
As the head of your small business or freelancing efforts, it’s important for you to understand how to utilize lead gen to grow your business. If you are able to understand how to build a search, genuinely engage with potential clients, and how to message them in a way that isn’t sales-y, it will help you gain a deeper understanding of what works and what doesn’t for your business and your approach. Doing the work yourself will allow you to establish for yourself and your company the people that appeal to you as potential clients and see firsthand what they respond to.
It’s Authentic!
Hearing from the face of a business makes lead gen efforts so much more authentic! It’s a unique feeling when you know that you’re hearing from the person who crafted this business from the ground up, not just some robot or intern speaking on your behalf. It makes the connection so much more personal. Knowing that you’re taking time out of your crazy schedule to establish new connections and relationships through genuine engagement let’s people feel seen & heard, and that will go a long way!
You’ll Feel Confident in Spreading the Word
Once you start reaching out to people and you see the response genuine lead gen will get you, your confidence in yourself AND your business will go through the roof. As previously stated, you’ll find out what is working for you and your business and what isn’t- but you will be learning nonetheless! You are bound to see more good come out of your lead gen efforts than bad- and the bad won’t even be bad, it will be constructive! As you watch your numbers go up on LinkedIn and watch your inbox flood with new conversations, you will find the confidence you need to continue making strides in your business.
You Can Pass It Along!
The beauty of knowing how to do LinkedIn lead gen yourself? You’ll be able to teach someone else to do it once your business starts exploding from all the incredible work you did on your own! Once you’ve established a strategy and routine that works for you, passing it along to another team member will be a breeze. They will know exactly who to come to with their questions, and you will know exactly how to answer them. It’s another skill you can add to your list that makes you a bad-ass business woman!
If you’re ready to make a name for yourself as a thought leader on LinkedIn by logging on, sharing your genius, and just basking in the glow of your newfound visibility- Thought Leaders Collective is the place for you!
You’ll get weekly LinkedIn prompts, access to our supportive Slack community, weekly co-working opportunities and much much more! Check it out and join us inside here!
