Your Biggest LinkedIn Message Mistakes (And How to Fix Them)- Pt. 2
Back for part 2 of “You Biggest LinkedIn Message Mistakes (And How to Fix Them)!
We’ve all gotten spam messages in one form or another: Instagram Dms, emails, and now LinkedIn messages. Although LinkedIn isn’t actually all business suits and ties as you might think, it IS after all a platform to conduct business.
Some spammers are pretty obvious, but others can be pretty stealthy! Here are another few examples of spammy messages I’ve received on LinkedIn, what you can look out for, and what NOT to do in your own messaging.
Message #3
This is another message that looks fine to the naked eye, but is problematic once you understand what to look for in a proper LinkedIn message.
- Sure, their capitalization, spelling, and abbreviation are all pretty good, but their approach is not. They, too, jumped right into a speech about what THEY do. There is no connection to me, how they might have found me, and gives me no inclination that they know what I do for a living.
- They also sound pretty desperate, and desperation is never a good way to lead in a business conversation.
How to Fix This:
- Start with a greeting and connect with them on a personal level, rather than jumping into listing your resume!
- Relate what you do to what the person you’re messaging does! Ex: “I saw that you’re company does [state what they do]. I work with small businesses on their website and SEO!…”
- Open up a two sided conversation. This person is only mentioning what they can do for me, but a business interacting isn’t always one sided! New connects may also be able to provide you with a service or support as well, so keep the conversation open.
Message #4
Again, this message looks normal but it’s got some details that don’t make sense.
- There really isn’t anything that’s personal about this message. They start off by presenting “facts,” and it’s unclear whether that *animated video* part belongs in the sentence or if they were copying and pasting a script and forgot to link an actual animated video or something?
- They end the message by putting the ball in my court, asking me to reach out for a future collaboration…but I’m not even sure what it is they do for a living and how we could possibly collaborate. They sort of lead with a pitch, but didn’t even nail that on the head.
How to Fix This:
- Start with a greeting i.e. “Hi Haley! Hope you’re doing well…”
- Instead of saying “we haven’t had the chance to connect yet…” say something like “I’m looking forward to adding you to my network.” This still leaves the ball in the other person’s court without making it seem like they haven’t had the time for you.
There are more where these came from! Stay tuned for the third and final post in this series coming soon! Have a spammy LinkedIn message you’d like to share with us? Follow us on Instagram @propegy and send us a message!
