The Client: Mindful-Ish® Parenting

Fran Rubio-Katz is the founder and head coach of Mindful-Ish® Parenting Coaching, a new approach to parenting that focuses on progress over perfection and emphasizes communication to develop strategies to work with challenging children instead of against them.

Propegy® supported Mindful-Ish® with market research, brand messaging, website copy, and blog writing from 2022-2023. The website is currently under construction and may or may not show the full range of work done by our team. Below are a number of screenshots highlighting some of our favorite pieces from the project.  

Through market research and Fran’s own experience as a parent and educator, we knew that parents with challenging children were frustrated and they wanted to feel encouraged and empowered to change their situation. 

It would have felt “easy” to default to language that leaned into the shame and frustration, but we wanted to take a more positive and uplifting appproach. 

The Meaning of Mindful-Ish®

Fran loves sports, and a key piece of the Mindful-Ish® approach is the reminder that parents and children are on the same team. We want families to build and strengthen their team dynamic using the Mindful-Ish® approach, so teamwork and cooperation were clear elements woven throughout the website copy.  

The Feedback

I’ll be honest – I forgot to ask Fran for a testimonial after wrapping up this project, but we continued to work together for almost a full year on blog posts, program development, and other copywriting support, so I don’t have her words to show it, but I think she liked working with us 😉

– Haley Johnson (an excellent copywriter who is bad at asking for testimonials for herself)