ETHICAL WEBSITE COPY FOR VALUES-DRIVEN BRANDS
Website copy that doesn’t mince words.
Because we don’t have time for bullsh*t
(and your audience doesn’t either)
As a brand looking to connect with your audience and make an impact in their lives, your website copy needs to do three things:
1. Speak to your ideal client
and let them know you see their struggles and are ready to support them on their quest for a solution,
2. Position your offers
with clarity and integrity helping your prospects feel confident and excited to begin their journey with you,
3. Connect the dots
between your mission and values, with copy that effectively demonstrates who you are and what you stand for.
All it takes is a conscious blend of marketing strategy and customer journey-focused messaging to make it happen.
We could make you read a really long sales page
But if we’re being real?
This local fitness studio
Who doubled their organic website traffic and more than halved their bounce rate post-launch.
This LA Therapist
Who signed 3 brand-new clients within weeks of launching her private practice website.
This Parenting Coach
Whose personality-packed copy leaves every website visitor feeling a little more Mindful-Ish®
Still looking for testimonials?
“She’s a master writer.”
“Working with Haley to develop the content for our website and articulate our brand story and message was seamless, stress-free, based on clear shared goals, and was process and outcome-driven. She’s a master writer, collaborative, responsive, and she gets it and gets it done.”
– Marc R.
Here’s how it works
Your new website process from start to finish.
First
We get on a call to determine your needs. Just want a sales page? Looking for everything but the kitchen sink? Somewhere in the middle? So much goes into effective website strategy, copy, and design so this call is vital to ensure you get everything you need from us (and nothing you don’t).
Next
We establish a project plan. Research & strategy, Messaging & copy, and design & development are three essential phases of any successful website project. We’ll work with you to develop a project plan that aligns with your designer, your schedule, and your target launch date to ensure that everything runs as smoothly as possible.
^ Don’t have a designer lined up? We’ve got you covered – just let us know you need design support and we’ll bring in one of our design partners to keep the project moving.
Then
We get started! On our end this looks like mapping out your customer journey, honing in on your brand messaging, and leaving approximately 75 tabs and google docs open. Your job? Open up your copy docs and try not to cry – bc we are obviously going to nail it.
Finally
Once all copy is approved and handed over to your designer, we stick around until launch day. If any headlines need tweaking, SEO snippets need adjusting, or other last-minute copy needs pop up, rest assured we have your back until we cross the finish line.
“I actually cried when Haley delivered the final case study doc. The narrative gave me insight into the difference we make for our clients in a totally different way than a normal testimonial, driving our client experience forward and made me so proud of what our company does.”
– Kira La Forgia
How much is it going to cost?
We’re all about price transparency, but sometimes the best answer is really “it depends”, because all those variables we talked about up there? They all impact the pricing and timeline of your project in different ways – and we’d hate to generalize and stick you with something you don’t need.
On average you can expect to pay
- $4500 for a standard 5-page website with market research, client interviews, and keyword research
- $2500 for a long-form sales page
- $1500 for a client case-study that can be used as a sales tool, lead magnet, and more!
There’s a lot of grey area when it comes to ethical copywriting
Here are some lines we choose not to cross.
We don’t push on pain points
If they risk the reader’s physical, emotional, or financial safety.
And we’re really not sorry about it.
We won’t make financial promises
That you can’t keep, are exaggerated, or just aren’t relevant to the actual state of your business today.
Back it up with real and recent data or keep that ish to yourself.
We aren’t going to lie for you
Artificially inflated value stacks, countdown timers that just reset when you refresh the page, and “special pricing” that isn’t ever going away don’t fly around here.
So don’t even think about asking us to.
Still on board?
We’d love to learn more about your project.