Why LinkedIn Lead Gen is the Answer to Your Marketing Fatigue
If you’re the owner of a small business, you’re no stranger to fatigue in every way. Personally, mentally, and professionally- you name it and you’ve probably experienced it! You love your business, it’s your baby, so you think you need to invest every second of every day in it, right? WRONG! We’re here to tell you why LinkedIn Lead Gen is the answer to your marketing fatigue.
Sure, at the start, your business took up a lot of your time and energy. But now that you’re getting your footing, it doesn’t have to be that way- especially when it comes to your marketing & lead generation!
Having a consistent funnel of potential clients and leads may sound so far off, or even impossible, but that couldn’t be farther from the truth! If you’re already on LinkedIn (which you should be), your lead generation strategy is right at your fingertips. Here’s why LinkedIn lead generation is the answer to your marketing fatigue!
LinkedIn Lead Generation is the Answer to Your Marketing Fatigue If…
You’re tired of worrying about referrals
If you’re just starting out as a small business owner, you know and understand the power of the referral. It feels so great to connect with a new client who was sent to you by a previous client or by a friend! But what do you do when the referrals aren’t coming your way as frequently or they pause all together? There simply isn’t enough time to panic or be constantly worrying about where your next client is going to come from.
With a LinkedIn lead generation strategy, you can take matters into your own hands or place them in the hands of a reliable employee! Once you’ve got a LinkedIn account, you and your team have the power to be completely in control of your client funnel. By hopping on LinkedIn once or a few times a week, making new connections, and fostering those potential relationships, you can take comfort in knowing that your next client may only be a genuine message away!
You’re tired of feeling like you’ll never find your ideal client online
If you’ve got a more “traditional” way of thinking or maybe didn’t grow up in the era of technology, you might be skeptical of being able to find your ideal client just by searching a social media platform. Or maybe you’ve searched for clients online but you always end up talking to the wrong people. Whether you’re a brick and mortar business or an online business, LinkedIn lead generation can help you find your ideal clients in the online forum quickly and easily. All you really need to have is a LinkedIn account!
The paid version of LinkedIn which includes LinkedIn Sales Navigator allows you to create a search that is tailored to your vision of your ideal client. Once you’ve created a search, you’ll be amazed at the quality and quantity of potential leads that are produced. You’ll come across people you might have never found if it hadn’t been for another social media platform! Once you’ve got the ball rolling and are connecting with people, you’ll be able to connect with people from their network, creating a brand new spider web of ideal clients!
You’re Tired of Feeling like You Don’t Have the Time for ANOTHER Social Media Platform
We’ve all been there. Just as you’re starting to master one social media platform, another one pops up that claims to be all the rage and you’ve got to go back to square one. It can feel like a never ending loop of technology that you can never quite get a hold on. People often feel this way about LinkedIn.
Platforms like Instagram, Facebook, and Tik Tok are all great platforms to have as a business owner, of course, but LinkedIn shouldn’t be left out! It’s not just for stuffy men in suits, it’s for everyone!
Sure, on those other sites you can search for people & accounts using hashtags, audio clips, etc. But on LinkedIn, using LinkedIn Sales Navigator, you can create a filtered search that is tailored to find you the exact people and accounts you’re looking to work with. To save you even more time, you can save that search and have LinkedIn produce new leads for you using that search on a daily, weekly, or monthly basis!
If you’re ready to make a name for yourself as a thought leader on LinkedIn by logging on, sharing your genius, and just basking in the glow of your newfound visibility- Thought Leaders Collective is the place for you!
You’ll get weekly LinkedIn prompts, access to our supportive Slack community, weekly co-working opportunities and much much more! Check it out and join us inside here!
Interested in learning more? Send us a message today to get started!
