The Marketing Roadmap™
A birds-eye view of your entire marketing ecosystem + a plan to bring it to life.
NOT YOUR FATHER’S MARKETING STRATEGY
I don’t know if you’ve noticed, but us marketers love using buzzwords.
From funnels and personas to SWOTS and KPIs – it can sometimes feel like you need a dictionary to make sense of your marketing strategy. Then once you do make it through the strategy, you’re saddled with the monumental task of creating a plan to make it all happen. Sure you could skip the strategy, hire someone to run your social media and hope it moves the needle or…
You can create a Marketing Roadmap™
“We had a quite a few calls on this topic this week – none of them had an approach as holistic as yours. Feel hopeful for the first time in a long time that this can indeed be accomplished.”
The Essential Tracks
A playlist of unskippable steps when creating your Marketing Roadmap™
Track 1: Market Research
Whether you’ve already done market research or are turning to us to get started, this is an essential start to any marketing strategy. From confirming a hunch to revealing a new pattern in your consumer’s behavior, market research gives us an inside look into the minds of your ideal customers, allowing for more targeted messaging and effective marketing over time.
Track 2: Offer Suite Optimization
What you sell, who you sell it to, and what you sell it for are all essential elements of any business plan – but what about the other side of the equation? What is your capacity? Your cost to deliver each product or service? What is the essential sales mix to help you maximize your productivity (and profitability)? Without this information, your marketing strategy is practically guesswork.
Track 3: Messaging & Positioning
After product and price, messaging and positioning are the most essential elements of your marketing strategy, and when you’re trying to establish an ethical marketing strategy, clear messaging is more important than ever. We’ll go beyond the elevator pitch and “I help” statements to dig into the vision and values of your organization and develop messaging that supports your company mission and resonates with your target market.
Track 4: Customer Journey
Most marketing strategies start here. Where are you posting on social media? Are you using ads? What about PR? Are you emailing your list? Do you have a funnel? This is where all of the fun buzzwords hang out. We’ll help you cut through the clutter to develop a clear and concise roadmap for your customer journey – designed to maximize your resources and your bottom line.
Track 5: Execution Plan
They say failing to plan is planning to fail – so let’s plan to flourish and thrive. We take everything from the roadmap and build you an easy-to-follow execution plan that leverages quick-fix tasks to help you build momentum (and dopamine!) while you strategize and save for new recurring tasks and special projects. Your execution plan includes our recommendations for how to prioritize each set of tasks based on your goals and resources + what you should expect to budget to get it all done.
Can the marketing roadmap help me with…
Brand identity
Case studies
Content writing
Email marketing
Launch planning
Messaging strategy
Paid media planning
Podcast pitching
Public relations
Quiz building
Sales strategy
Search engine optimization
Website copy
Website design
& more
You bet it can!
After giving the strategy your stamp of approval, it’s time to take action. Whether you choose to DIY, work with Propegy®, or take a hybrid approach to getting it all done, we’ll be here to help prioritize, execute, and reach your destination.
The Marketing Roadmap™ Includes:
DFY Market Research (audience surveys, target market surveys, client interviews, competitive research – you name it!)
Offer suite optimization & projections
Messaging and positioning
Customer journey mapping (social channels, funnels, visibility, etc.)
Execution plan
90 days post-roadmap support