The Client: Y2B Fit
Husband and wife duo Crystal and Greg own Y2B Fit, a Philadelphia fitness studio offering semi private personal training, studio group fitness classes, and virtual fitness classes through their website.
Propegy® helped with brand messaging and copy for the home, about, virtual, and coaching pages for the site.
Greg and Crystal’s holistic approach to health and wellness is all about empowering clients to find their why and enjoy their unique wellness journey so they can achieve long lasting health.
The Challenge: Update the website with clear messaging that is as empowering to read as Greg and Crystal are to work with.
We worked with Crystal and Greg to dig into their mission, vision, and values and develop a messaging guide that leaves website visitors and gym-goers alike feeling empowered and excited about every step of their fitness journey.
The Website: Designed by Steph Corrigan
Working alongside fellow Philly designer Steph Corrigan, we helped Y2B Fit develop a new website that was easy to navigate, fun to read, and felt good to show off. After launching the new site, organic website traffic nearly doubled (thank you SEO) and the bounce rate (aka people who leave without clicking on anything) dropped by more than half.
