THE PROPEGY BLOG
The Copywriting Blog for Purpose-Driven Brands
Welcome to the Propegy® blog – a resource hub for purpose-driven businesses, nonprofits, and values-led brands that care about how they show up.
Here, we talk all things ethical copywriting, trauma-informed marketing, inclusive messaging, and how to build trust without manipulation. Whether you’re hiring a copywriter, trying to find your brand voice, or wondering how to write without pressure tactics thatt make you feel icky, you’re in the right place.
Explore articles on hiring tips, messaging strategy, content planning, and what ethical marketing actually looks like in practice.
Why Are Case Studies So Important?
Case studies are a valuable marketing tool for business owners to utilize in the process of talking with potential clients and aiming to sell them on their product or service. But why are case studies so important, aside from making that sale? Let's break down why...
The Do’s and Don’ts of Ethical Copywriting
Looking for tips on how to write copy that feels good to share and gets results? You're in the right place.At Propegy®, we help purpose-driven businesses and nonprofits create ethical, trauma-informed marketing that builds trust and reflects their true values. Whether...
Website Copy: Mindful-Ish® Parenting
The Client: Mindful-Ish® Parenting Fran Rubio-Katz is the founder and head coach of Mindful-Ish® Parenting Coaching, a new approach to parenting that focuses on progress over perfection and emphasizes communication to develop strategies to work with challenging...
Website Copy: Bright Space Coaching
The Client: Jessica Dowches-Wheeler Jessica works with her clients to redefine what it means to live a vibrant and balanced life while still maintaining the success they've worked so hard to achieve. You can view the full website here. Through market research data...
Website Copy: Y2B Fit
The Client: Y2B Fit Husband and wife duo Crystal and Greg own Y2B Fit, a Philadelphia fitness studio offering semi private personal training, studio group fitness classes, and virtual fitness classes through their website. Propegy® helped with brand messaging and copy...
Website Copy: Brown Bird Consulting
The Client: Heather Brown, Brown Bird Consulting After spending nearly a decade running Mind the Bird Media, supporting independent authors and publishers with their publicity efforts, Heather had built up a robust network of literary contacts – and a knack for...
Website Copy: Psychotherapist Kim Ronan
The Client: Kim Ronan LCSW, MPH Kim Ronan is an LA therapist who came to us for website copy as she embarked on the journey of starting her own private practice. You can view the full website at https://kimronan.com/ Determined to eliminate the stigma or...
How Thought Leadership & Sales Psychology Relate
Thought leadership and sales psychology are two aspects of selling online that go hand in hand! Today, we are going to be talking about how thought leadership & sales psychology relate. Whether we like it or not, persuasion is everywhere in the online business...
5 Pillars of Thought Leadership Content
Content pillars are not a revolutionary concept. Whether we’re posting on Instagram, creating blog content for Pinterest, or mapping out a new podcast, content pillars are a longstanding method to help you organize your content, structure future content, and give your...