ethical digital marketing
For business owners who want to feel good about the good they can do.
With strategies that honor your core values.
Meet the Team
Haley Johnson
Founder, Copy Director
Based in Philly (and tragically allergic to cheesesteak), Haley is a trauma-informed marketing strategist and copywriter with a knack for writing exactly what you’ve been trying to say.
Armed with an MS in Strategic Marketing and Advertising and 7+ years of experience supporting clients across industries, Haley is here to take the marketing industry by storm – helping values-driven business owners create ethical marketing strategies that mean something.
When she’s not working with clients or ranting about online business buzzwords you can find Haley playing with her pitbull, Roxy, getting hooked on the latest Bravo drama, or starting another craft project that will likely never be finished (sometimes all at the same time!).
Alicia DiGiovanni
Copywriter
What began as an internship with Sony Music has turned into a 6+ year career in copywriting and marketing strategy. Alicia has worked on an agency level with local Philly favorites, like Love City and Yards, and had her hands in the strategic planning of global giants such as Ikea before finding her home here at Propegy®
When she’s not writing, strategizing, or overthinking, you can find Alicia dancing to a funky tune, throwing clay on her ancient kickwheel, or reading a really cool book.
We’re on a mission
to foster ethical marketing strategies that empower business owners and honor their customers with transparency and authenticity.
We do this by rooting our work in the principles of trauma-informed care, meaning that we prioritize transparency, safety, and consent at every stage of our marketing and sales processes.
Together we can cultivate a supportive marketing ecosystem to help your business grow without burning out your marketing team (or freaking out your audience).
